6-Point Checklist for Perfecting Your E-Newsletters

6-Point Checklist for Perfecting Your E-Newsletters

E-Newsletters are an important communications tool for small and mid-sized businesses to stay connected with customers and prospects. Your e-newsletters must deliver results; generating interest in a new product, boosting awareness about a promotion, driving traffic...
How to Optimize Email Marketing

How to Optimize Email Marketing

Email marketing has existed since the Internet’s birth, acting as an effective method of sending targeted messages to key audiences. However, optimizing email campaigns is becoming an increasingly strategic priority, as businesses aim to generate and nurture more...

Want More Sales? Get Marketing Automation

I’m sure you know from your own prospect list that most qualified leads aren’t ready to “buy now” – they need to be nurtured and educated first. Unfortunately, we often let these opportunities slip through the cracks because they aren’t going to close in the next...

7 Email Marketing Myths Debunked [Infographic]

Email marketing is a powerful tool within an online marketing infrastructure – yet it rarely gets the credit it deserves. A strong email campaign can nurture leads, influence the buying process, increase close rates, generate repeat sales, and optimize customer...
5 Reasons Why Smart Marketers Choose Email [Infographic]

5 Reasons Why Smart Marketers Choose Email [Infographic]

E-mail marketing is an important tool within the online marketing mix. Are you using email in an effort to generate leads? If not, you should consider it. Today’s marketers place a great deal of importance on email, and for a good reason—it works.  It gets proven...