The Very Real Impact of Online Reviews [Infographic]

The Very Real Impact of Online Reviews [Infographic]

Are you actively seeking out online reviews for your business? If not, you should be. People believe in the authenticity of reviews, and your prospective customers are forming opinions based on what others are saying on the internet – opinions that have a direct...
6 Online Marketing Building Blocks

6 Online Marketing Building Blocks

The age of digital disruption is rapidly changing the habits of both buyers and businesses – including how they interact with each other. Based on various studies, today’s typical buying journey has a significant online component – anywhere from 50% to 100% of the...
Death of a Salesman [Infographic]

Death of a Salesman [Infographic]

I’m not referring to Arthur Miller’s 1949 play about Willy Loman’s shattered dreams.  Rather, because of changing buyer behaviour, prospects are less willing to engage with salespeople – which according to a Forrester Research study, will result in “1 million US B2B...
Season’s Greetings from Core Online Marketing!

Season’s Greetings from Core Online Marketing!

The team at Core Online Marketing would like to wish our valued clients, partners, business associates, and friends a happy, healthy, and joyful holiday season! Some Online Marketing Tips for the Holiday Season 1. Craft a holiday blog to broadcast your holiday hours...
7 Must-Read Tips for Online Marketing Success

7 Must-Read Tips for Online Marketing Success

The buying process has changed. Gone are the days of the deer-in-the-headlights prospect. In their place we have the savvy buyer – 94% of whom have done their research online, become familiar with your products or services, and now turn to you for validation. The...