5 Search Engine Optimization Trends You Need to Know

5 Search Engine Optimization Trends You Need to Know

Optimizing your website for search engines is one of the most important parts of an effective online marketing strategy. If search engines don’t rank your website well, potential customers will not find your business online through search – and to those prospects, you...
How to Set Up Google Authorship (And Boost Your SEO!)

How to Set Up Google Authorship (And Boost Your SEO!)

Search engine optimization (SEO) is essential for being found online by your prospects. While there are many ways to improve your search engine rankings and conversion rates, using Google Authorship has quickly become one of the most important tactics. What is Google...
Top 3 Reasons Why You Should Commit to Content Marketing

Top 3 Reasons Why You Should Commit to Content Marketing

Online marketing is all about content. Content is your online currency; any business that wants to drive tangible results from its online marketing efforts must commit to becoming a content developing organization. What is content marketing, exactly? It is the...
Increasing LinkedIn Engagement for Businesses

Increasing LinkedIn Engagement for Businesses

LinkedIn is a crucial social network for business, particularly for B2B companies. You are likely already using it to connect with other professionals in your field, associates, and potential clients. If you want to improve how engaged others are with you on LinkedIn,...