Take a Business Approach to Online Marketing

Take a Business Approach to Online Marketing

Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business....
Social Marketing – A Powerful Business Development Tool

Social Marketing – A Powerful Business Development Tool

The growing influence of social networks has made “social” an integral part of the online marketing mix. Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach. When...
Growing Your Business through Employee Advocacy

Growing Your Business through Employee Advocacy

Social media platforms are rapidly becoming an essential business development tool. Research shows that 83% of Canadian businesses are already connecting and engaging with audiences through Facebook, LinkedIn, Twitter, and other social networks. One of the best...
Social Selling Is an Avenue Worth Exploring

Social Selling Is an Avenue Worth Exploring

Social selling. It’s a term that will almost certainly split any team into two distinct groups. Those that believe in the power of turning to social media to foster business relationships, and those that would rather stick with the tried and true methods of sales....