If you sell products to consumers, then you know that Christmas is critically important for sales.
So when should you start your online advertising campaigns, such as Pay-per-Click (PPC), to promote products for Christmas?
The answer, according to the data referenced in a recent article in Search Engine Watch, is RIGHT NOW. That’s right. September is not too early to begin your Christmas push.
The data reveals that customers start searching for Christmas themed keywords in October and November. You don’t want to lag behind your competitors, so you should get your PPC ads up and running in September to get ahead of the curve.
The Search Engine Watch article provides insight from Craig Gaylon, senior PPC and media specialist:
We encourage you to read the article to get advice about outpacing your competition for Christmas online advertising campaigns.“The hot period for the holiday season typically begins the day after Halloween, with traffic levels increasing during the first week of November. This means you need to start marketing your campaigns now to make sure you’re in the front of customers’ minds before the hot shopping period even starts.”
Click here for the article, “Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now”.
Once your campaigns are running, be sure to closely monitor and analyze the pertinent data. You must always analyze and refine your online marketing activities in order to optimize results.
The clock is ticking. Don’t let your competitors establish mindshare with prospective customers before you do during the all-important Christmas season.
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